Join us as EEN show how customer insight can be used to create new products and innovations.
Enterprise Europe Network (EEN) (services which are now being delivered by Innovate UK EDGE) is the world’s largest support network for small and medium sized enterprises with international ambitions, helping businesses to innovate and grow on an international scale. Part of the Innovate UK family, the network is active in more than 65 countries worldwide bringing together 3000 experts from more than 600 member organisations - all renowned for their excellence in business support.
Joining us from EEN and sharing their expertise and knowledge will be Eco System and Relationship lead, Julie Pauley and Innovation Growth Adviser, Jodie Wilson. Jodie has 20 years’ experience across a broad spectrum of Marketing disciplines in a technology-leading engineering and manufacturing landscape. She is experienced in working closely with management teams in a range of businesses from SME’s and new start-ups to large corporate FTSE 100 clients, advising them on how to develop and promote their business, develop creative strategies that deliver growth, brand visibility, and lead generation.
What Will We Cover?
We all know the importance of customer feedback and insights when developing new products and services, but the reality is that it’s just not as simple as asking a customer what they want.
Henry Ford highlights this in his famous quote:
“if I’d asked them what they wanted, they would have said faster horses”. (Henry Ford)
Successful innovation requires an understanding of customer needs that runs much deeper than what a customer tells you they want. This webinar will outline some ways of gathering such deep insights and how to feed them into your product development process.
Event overlook TBA!
Who Is The Event For?
This session will be particularly beneficial for business leaders within the engineering, manufacturing, high-tech and healthcare sectors.
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Hosts Hethel Innovation is an EU-funded business support organisation, providing support to Norfolk and Suffolk's business environment to innovate and become more productive and competitive as a result. Hethel Innovation also provides incubation services through Hethel Engineering Centre and Scottow Enterprise Park.
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